The Success Of Digital Marketing

October 25, 2018

Today’s customers can purchase a number of items online with minimum effort. Given this scenario, offline companies are fighting to keep alive with the fierce internet competition. As outlined by a 2017 survey conducted by Square and Mercury Analytics considering 1,164 U.S. businesses, these observations were created:

96% of Americans with access to the internet make a web-based purchase in life, 80% during the past month alone.
51% of american citizens prefer to order online.
67% of Millennials and 56% of Gen Xers want to shop online instead of in-store.
Millennials and Gen Xers spend nearly 50% just as much time online shopping each week (6 hours) than their older counterparts (four hours).
51% of seniors have shopped on marketplaces, 66% as a whole retailer sites, 30% on web stores or independent boutiques, and 44% at category-specific websites.
Marketing professionals view the need for the net and the ways to effectively leverage this power. According to Socialmedia.com, 90% of marketers use social media marketing for his or her businesses. Sadly, many smaller businesses usually do not recognize this fact. Many organisations went to bury their heads in the sand in hopes until this ‘internet thing’ goes away. It hadn’t!
In fact, e-Commerce keeps growing more than 23% annually; however, 46% of American small businesses would not have an online site based on Square and Mercury Analytics research. This post targets how small businesses can leverage online marketing to attain greater success and grow their market opportunities.



Digital marketing needs to be a power tool that every serious small business should utilize. Internet marketing goes by many names for example e-commerce marketing, internet marketing, and website marketing. Digital marketing is a “the marketing of products or services using digital channels to succeed in consumers.” The main element objective is always to promote brands use of the net.

Online marketing extends beyond website marketing to feature channels that won’t require the standby time with the internet. Some digital marketing channels include websites, social networking platforms, marketing with email, search engine optimisation (SEO), blogging, podcasts, and internet based advertising for starters. Beyond technology gimmicks, businesses should be aware of their potential customers as well as their core competencies. Digital marketing is not an silver bullet. Online marketing is a tool to the savvy business professional.

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